^ That I can justify.  If you're consistently getting less than 5 stars (not just a couple of people who lower it), maybe it's time to look at things like that.  Are you spellchecking your work?  Are you sticking to one tense?  Do you start a new paragraph every time the speaker changes?  Do you use proper punctuation?  Cause not doing those things makes a story really hard to read, for me anyway.  And those are all things that, if you were educated in an English-speaking country and actually paid attention to your English classes, you should know how to do.