As if he were able to read my mind, one of my former bosses posted a blog today that expresses exactly how I feel about the so-called "guilty pleasures" we've been discussing in here. He's a published author who writes about marketing and branding and has a blog called Brand Like A Rockstar that has been sourced in multiple publications, so he's not just a random dude spewing information lol
The teaser... "The secret to business success: Suck as much as Nickelback"
How much do you suck? Four steps to rock star status by Steve Jones
Nickelback sucks, right?
They must. Everybody says so.
They are the most maligned and criticized band on the planet.
Here’s just how much they suck:
* Billboard ranks them as the top group of the 2000s.
* They have sold 50 million albums worldwide.
* “How You Remind Me” was ranked as the #1 rock song of the decade.
* These four Canadian boys are the second best-selling foreign act in the USA (behind the Beatles) of the 2000s.
Sure people hate Nickelback, and for good reason. Plenty of people hate their formulaic sound. Others beat up on them for the misogynistic lyrics. There’s a faction that hates them from moving from alternative rock into the mainstream.
And does Nickelback care about people who hate them?
They have 50 million reasons not to care.
When you are successful for something, you are bound to have detractors who hate you.
Chances are very good that the people who hate you a) were never your fans to begin with, and b) would never be a fan of yours no matter what.
If you listen to the haters, you’ll compromise what you do in order to please people who never have – and never will – like you.
How will that make your true fans feel?
Four steps to business success (thanks to Nickelback):
1. Find a group of people that love you.
2. Make them very, very happy.
3. Tune out the haters.
4. And rock on!